People often try different dresses in stores while shopping clothes, which takes too much time and at times becomes annoying for the buyer. Offering a solution, the teamLab has installed teamLabHanger at the VQNQUISH Ikebukuro PARCO store that shows model wearing shopper-selected clothing in video as soon as a hanger is removed from a rack. The hangers are synchronized with the clothing to display photos or video on an adjoining monitor.
Featuring a unique ID that is transmitted to a PC when the hanger is removed from the rack to display the dress on the monitor, the teamLabHanger comes as a pleasant surprise for the buyers who refrain from testing different clothes in the try room. With the smart hanger, now shoppers can simply remove the dress from the hanger and see popular models and celebrities wearing clothes for them on a large display, so they could shop the perfect dress for them.